Picking a PPC Agency which meets your preferences is a long and sometimes difficult process. Many client’s could go through numerous agencies before choosing the right anyone to meet their business design.
This does not necessarily mean the past agencies were not great at their work, but shows that the present marketplace is so bespoke that client’s are demanding more insight that previously.
There may be lots of choice, there should be 1000’s of dedicated and integrated PPC agencies who use different tools and methods to achieve their client’s targets. This post aims to supply a few recommendations on what to consider and what to ask, during the early stages in the RFP.
Have you been limited to one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or perhaps in-house technology solution which manages your campaign performance, if they are limited by one solution. Then is the fact solution suitable for your model??
Are you able to provide case studies on you clients, performance? – Obviously this data is confidential, however they should certainly provide “ball park” figures and percentages to enable them to prove how successful these are. You will need to have a look at their performance since taking on the campaign so request a before and after snapshot to access the impact.
What differentiates you from others? – This has become the most important question of those all, with a lot of PPC agencies competing for the business, why are they different? Expect some “marketing” fluff in this particular reply, but look between your lines, an agency should be passionate and dedicated to the the clientele and present something unique.
Describe our business, and exactly how it is currently viewed inside the market – A PPC agency should know there client’s business and merchandise inside out, they should be an extension from the marketing team, ppcmangement should be aware of your company. This also shows if an agency has done their research and it has taken some time to comprehend your expectations.
How much? – Relatively easy really, what is the cost, including tracking fees, setup costs as well as other “hidden charges”. Get it in composing and make sure that every pricing is fully transparent. Upon having this you might be then able to work out an authentic Return on your investment (ROI).
Include these quick questions in your brief, and you may will be able to select the best agency. We also recommend you “Google” them and check out the direction they are perceived available in the market.