People say that green will be the new black. But don’t for a second believe that finding color inspiration in general starts and ends with all the color green! Becoming environmentally friendly definitely holds great potential, especially considering how far this movement will go towards protecting nature and its beauty. But the degree which color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a continuous method to obtain inspiration for new ideas and approaches to choosing color. Stop and think for a moment of the sheer assortment of natural landscapes that exist around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your local farmer’s market are common places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to be doing this because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Uncoated. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and pinpoint the way color combinations located in nature change together with the changing seasons. Picture an eco-friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter time.
Now take that same rolling hill packed with flowers and imagine the way changes not from season to season, but daily. Picture in mind those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. Discover how even day-to-day variations in the weather conditions can trigger new bursts of color inspiration?
The next occasion you’re attempting to find the ideal color combination for your personal fashion or graphic designs, a client’s brand, or perhaps for the launch of the new product that promises to save the environment, let nature inspire you. It’s everywhere you look even if you’re placed in the midst a concrete jungle. Once you’ve learned that perfect nature-inspired scene, matching those colors is easy using your Pantone color system!